Episode 15: iPhone-less
Another fun episode of the web design world’s most lovable podcast! We return for our crystal anniversary episode (look it up, nerds) to talk about UX research on the iPad, some important mobile news, the Iconathon, more thoughts in the “native app” vs “web app” for the mobile world, and Ron gives us some really cool insight into the mind of the iPhone addicted person by sharing his story of loss (funnier than it sounds, I promise!!).
- Steve & Ron
Episode 15 Show Notes
- Nokia to Discontinue Symbian
- Symbian will no longer be sold in North America.
- This comes on the heels of the news that the MeeGo-based Nokia N9, considered to be its most powerful and user-friendly phone to date, will not be available in the US
- Chris Weber, the president of Nokia’s U.S. subsidiary is a former Microsoft Executive
- CEO Stephen Elop was a former Microsoft executive
- The idea is to start in the U.S. and then make devices available worldwide. The theory is that any type of critical mass in the North American market can carry overseas, much the same way that it has for Apple and Android.
- Massive marketing campaign planned for WinPhone7, the biggest one every in Nokia’s history
- Iconathons are underway!
- (from http://globalmoxie.com/blog/iconathon.shtml ) “The Iconathon is a collaboration between the icon geniuses of The Noun Project (http://thenounproject.com/ )and the civic-minded geeks at Code for America (http://codeforamerica.org/ ) . The gist: gather a slew of designers together in cities around the nation for a full day of brainstorming and designing the icons needed in civic signage. The result will be a set of public-domain symbols that can be used by public and private organizations to communicate visual concepts to urban denizens.”
- @Iconathon on Twitter
- HTML5 Can Get the Job, But Can HTML5 Do the Job?
- HTML5 is changing the way that developers create applications for the mobile Web. Yet, it is not the be all, end all of mobile development. If it was, then the whole discussion of “do I create a native app or a Web app for my service?” would be finished – the Web app would win the day. The developers at pinch/zoom, a company that creates mobile apps for some of the biggest brands on the planet, have been studying how to implement HTML5, and they ask an interesting question: “HTML5 can get the job, but can it do the job?”
- The short answer is yes. But it is not as easy as many developers would like. Brian Fling, pinch/zoom developer and author of a best selling book on mobile app development, attempts to answer that question. In a post on pinch/zoom’s blog Swipe, Fling discusses the “Anatomy of a HTML5 Mobile App” and what developers will need to get started, what the pitfalls are and why HTML5 is so difficult.
- So, HTML5 can get the job. But can it do the job? Fling says yes, but with these caveats:
- Allow for time. Assume it will take far longer than any other project you’ve previously done.
- Budget appropiately. This is not a website, and it will cost you a lot more.
- Make sure you have the right talent in-house. If these problems are hard for the most seasoned experts in the world that do it every day, assume they will be hard for your team, too.
- The “tools” are non-existent. More often than not, you will have to build your own tools.
- Consider all your options. A dogmatic approach to technology is a surefire way to spend money unnecessarily. There are no right or wrong answers in mobile. Keep an open mind and focus on what your customers need.
- Trading (Home) Computer Time for iPad Time
- 70% of tablet owners use their device while watching TV, and 57% use their device while in bed.
- Most individuals prefer to use a desktop or laptop computer in these circumstances:
- tasks that require significant amounts of text entry
- anything that requires multi-tasking, e.g. browsing with multiple tabs
- work that requires specialized programs or detailed manipulation, e.g., Excel or Photoshop
- activities where security is a major concern
- tasks that require information that is stored only on the computer
- The Tablet Is a Shared Device and Raises Security Concerns
- Apps that keep you logged in, lack of ability to have different user accounts, etc.
- Tablet Users Need an Experience-Based Incentive to Access Apps Over the Web
- …users want a “streamlined” experience from iPad apps, which means a sleek, intuitive interface and improved loading speed compared to the Web
- 5 Things to keep in mind:
- The iPad is viewed as more of a small computer than a big iPhone, so apps should be designed to provide a fast, intuitive, and full-featured experience that is fun to use, and that beats the Web.
- People use their iPads as extra-portable laptops, but don’t necessarily bring them with them everywhere. This means that in the iPad’s current state, location-specific experiences are secondary to core functionality. However, look for this to change as the proliferation rate of mobile broadband increases in the coming years.
- When browsing the Web, users expect to access the full version of websites, so ensure that your site is optimized to deliver a great experience on the iPad in addition to on traditional computer platforms. For example, input fields should include the appropriate HTML5 tags to streamline information entry on the iPad by serving up the appropriate iPad keypad.
- The fact that the iPad serves as a shared device (without iOS support for multiple users) presents unique challenges, so be sure to consider how features and use cases (e.g., one-click purchases) may be affected by multiple users sharing a single device.
- Security is a major concern for iPad users as many are still unfamiliar with the platform. Plan accordingly and be aware that users may be less likely to log in or enter their personal information when using a tablet device.
Social Media Minute – Nick Armstrong
- For the listeners of Einstein & Sock Monkey, Audible is offering a free audiobook download with a free 14-day trial to give you a chance to check out their service.
- My audible pick this episode is:
- Spark: The Revolutionary New Science of Exercise and the Brain by John J. Ratey
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- “Resonate” by Nancy Duarte
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